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Cost-Efficient Advertising - 3 Cheap Ways to Market Your Business

It isn’t easy to start a business. On top of finding facilities, employees, developing a business model, and securing financial loans, you still have to somehow find the time, energy, and resources to invest in an advertising campaign. After all, what’s the use in starting a business if no one knows about it? The question then becomes: “How can I successfully market my business on a tight budget?” The good news, there are many cheap, yet effective ways to advertise your new – or even established – business. If you need some ideas, consider the following:

Can’t afford a billboard? Drive around in one!

Let’s face it – ad space is expensive. If you don’t have the financial resources to purchase a full page ad in the yellow pages or a billboard next to the interstate, your car may be the next best thing. For less than $100, you can purchase a magnetic plate that attaches to your car. Add some time and creativity and you’ve got a mobile billboard that advertises your business wherever you go.

Love thy neighbor … and give them good deals.

Many small business owners will tell you that they get a large amount of business through word-of-mouth. That’s all well and good, but if you have a lack of customers to begin with, how can you rely on referrals? Here’s a good way to get the name of your business out there: offer discounted goods or services to the owners and employees of nearby businesses. Not only will this bring in customers, but also build you a good reputation among your neighbors. And who knows – if the idea sticks, you may get a few good deals out of it as well.

Do a good deed – and watch it come back to you.

Take a look around the community. Odds are, there are many charity events, public gatherings, or fundraisers happening at any particular point in time. While some people may see these events as boring or useless, the savvy entrepreneur sees a cost-effective advertising opportunity. Contact the organizers of a charity event, for example, and they’ll likely be more than happy to display your company logo in exchange for goods or services to put on their planned fundraiser. Think of it as a double – or even – triple whammy. You get a visual ad display, allow a large group of people to sample your goods firsthand, and even run a public relations campaign at the same time.

Learning how to make limited resources stretch as far as they can go is just sound business strategy. So is hiring an experienced Austin business lawyer to handle the legal interests and issues of your company. Call the Slater & Kennon law firm at 512-472-2431 today.

Centrally located in the Arboretum area of north Austin, the Slater & Kennon law firm represents clients in Travis County, Bastrop County, Burnet County, Williamson County, and Hays County, including the cities of Austin, San Marcos, Bastrop, Burnet, and Georgetown.